Organic and local SEO are two different types of search engine optimization.

Business profile

mini- blog

They act as a mini- blog that provides essential information for consumers and feeds important keywords into Google’s algorithm.


They also help build a relationship between your business and the products or services you offer.


If you don’t have a Google My Business profile yet, you can create one for free.

first step

The first step is to confirm your address. You can do this through a postcard mailed to your home or business address. The postcard should arrive in about a week. Alternatively, some users choose to verify by phone. Once you have verified your address, you can call Google’s verification number to verify your information.


In addition, by adding photos and videos to your profile, you can encourage consumers to make purchases or visit your business.

consistent across

It’s also important to ensure that your NAP is consistent across all platforms; otherwise, customers may get confused and your brand’s power will be reduced.


Another step is to add your business’s category to Google My Business. This will help local customers find your business easily.

more relevant

You should also make sure your category is accurate. The more relevant a category is, the more likely it will be featured on Google’s search results.


Once your Google My Business profile is complete, you should optimize it for local SEO. This will help you rank higher in local search results and encourage customers to take action. You’ll want to fill it with information that matches your business’s name in the real world and signage. Don’t just put a location name and keywords in there as this will be considered spam.

listing to promote

If you’re using Google’s My Business listing to promote your business, make sure your category is correct and complete.

Once you’ve created a Google My Business profile, you’ll have a wealth of useful details that Google uses to rank you for local SEO. In fact, you should provide as much information as possible.

avoid adding

However, you should avoid adding too many keywords to your listing, since this is against Google’s Terms of Service.


Also, make sure to include a local phone number as this will serve as a sign of legitimacy for your business.


If you don’t have a local phone number, you can enter a call tracking number instead. Your Google My Business profile has a built-in FAQ tool that will help you answer questions from potential customers. The FAQ section will help you attract more local customers by increasing your visibility in local searches.

important part

Getting more positive reviews for your business is an important part of local SEO.